Awww, this is just adorable. The convenience store 7-Eleven in Hong Kong just started a new Rilakkuma promotion this week. Now the whole city is covered with gigantic Rilakkuma stickers and posters on all their shops. During the 7-Eleven x Rilakkuma Forest Collection campaign customers can get seven super cute plush charms with suckers by collecting stamps. For every purchase worth 20 HKD you receive one. Once you’ve collected 15 stamps you get a charm for free. If you can’t wait just add 12 HKD when you have 5 stamps and get one too. Rilakkuma, Korilakkuma and Kiiroitori have super kawaii forest designs, which all you Rilakkuma fans know already. There are toadstools, capes and squirrels involved. The charms look totally adorable and are pretty big. Which one do you like best? Unfortunately we couldn’t touch them yet to test their softness, as the 7-Eleven stores just display them in glass boxes. But we’re pretty sure they’re super soft and extremely squeezable.