Hello Kitty cover story in Hong Kongs U Travel magazine

What a wonderful place to work. This month’s U Travel magazine – a Hong Kong magazine for mainly young people writing about good travel opportunities in Asian countries – has a huge cover story about Sanrio, the home of Hello Kitty. As the Japanese headquarter in Tokyo is moving, they used this occasion to open the company doors for an exclusive insight. It is a huge cover story with lots of colourful pictures and information… all in Chinese of course. But it’s definitely worth checking it out.

The adorbale cover of Hong Kongs U Travel magazine

The adorbale cover of Hong Kongs U Travel magazine

It’s all about Hello Kitty on these pages, that’s for sure. The photos of all those pretty details in the Sanrio building are just amazing.

It will be Hello Kitty on the next 12 pages as well

It will be Hello Kitty on the next 12 pages as well

It probably is the dream of every kawaii Fan. When you work for Sanrio you can’t escape Hello Kitty. Employees get drinks in cute Hello Kitty bottles, they can play Hello Kitty videogames on adorbale machines, there are amazing interactive Hello Kitty installations on the floor and big Hello Kitty walls next to the elevators.

Look at all those cute pictures of the Sanrio interior - it is a dream come true

Look at all those cute pictures of the Sanrio interior - it is a dream come true

Of course the article also includes a Sanrio history. Did you know that the company started out as a greeting card company in the 1960s? In the 1970s then they developed the Hello Kitty character and this is when the success story really started.

A brief Sanrio history - Hello Kitty made them famous

A brief Sanrio history - Hello Kitty made them famous

Hello Kitty in the course of time. Fortunately the cute cat hasn’t changed much. Sanrio just knows what’s good.

Now and then - Hello Kitty has not changed much. We like it!

Now and then - Hello Kitty has not changed much. We like it!

Japanese designer Yuko Yamamoto invented Hello Kitty. When asked what is her favourite Hello Kitty character she answers that she is still working on it. So we can look forward to much more cuteness.

Hello Kitty creator Yuko Yamamoto answers questions

Hello Kitty creator Yuko Yamamoto answers questions

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