Rilakkuma promotion at 7-Eleven Hong Kong!

Did you know that Rilakkuma turned 15 this fall?  In order to celebrate his birthday, 7-Eleven stores in Hong Kong are offering a promotion during October, with some very cute items featuring this most kawaii of toy bears and his friends Korilakkuma, Kiiroitori and Kogumachan! 

Check out some images of the Rilakkuma products available for redemption, which include mini bags in four different designs, one for each San-X character of the series.  They are made of silicone, which is both soft and sturdy, and look really cool: you can wear them on your wrist or carry them in a bag. 

Other amazing items included in the promotion are big Rilakkuma and Korilakkuma plush toys, where our favourite lazy bear and his mischievous friend lay on their tummies, a honey jar and picnic bag within easy reach!

Are you new to Rilakkuma?  Welcome to one of the most popular characters in Japan!  San-X‘s Aki Kondo created this ever-chilled-out toy bear in 2003, while hoping for a more relaxing life.  It quickly became a hit, and the “Relax bear” has since appeared in picture books, games, cartoons etc.  Have you ever felt the need to slow down, too?

We are loving the items of this promotion! Image courtesy of 7-Eleven

We are loving the items of this promotion! Image courtesy of 7-Eleven

This is a great little bag to carry knick knacks in! Image courtesy of 7-Eleven

This is a great little bag to carry knick knacks in! Image courtesy of 7-Eleven

Are you a Korilakkuma fan? Image courtesy of 7-Eleven

Are you a Korilakkuma fan? Image courtesy of 7-Eleven

Don't forget about Kogumachan! Image courtesy of 7-Eleven

Don’t forget about Kogumachan! Image courtesy of 7-Eleven

This Kiiroitori bag is adorable. Image courtesy of 7-Eleven

This Kiiroitori bag is adorable. Image courtesy of 7-Eleven

How cute is this brush? Image courtesy of 7-Eleven

How cute is this brush? Image courtesy of 7-Eleven

We need one of these please! Image courtesy of 7-Eleven

We need one of these please! Image courtesy of 7-Eleven

What a lovely plush! Image courtesy of 7-Eleven

What a lovely plush! Image courtesy of 7-Eleven

Super cute! Image courtesy of 7-Eleven

Super cute! Image courtesy of 7-Eleven

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