The Beginning

How did i start this whole adventure?

Well, I will start right from the beginning. In 2004 i finished my Master studies in Computer Science at the Fachhochschule Vorarlberg in Austria. Now I could call myself Dipl.Ing.(FH) Sandra Boch. ;-) During my last semester I was invited by a Hong Kong university (Polytechnic University Hong Kong) to join their 2004 summer school program. Since High School I always wanted to study/live abroad for a while. As i haven’t had any plans yet, I decided to join this summer university. The program was conducted in Hong Kong for 4 weeks and after that we flew to Beijing for another 2 weeks. The classes were about Chinese language (Putonghua) and Chinese culture.

Summer University
my classmates and me at our Putonghua class during summer university

During that time I realised how desperately I wanted to go abroad and started looking for suitable interesting study programs while being in Hong Kong. As it was summer already, the number of choices were very limited. I was looking for a marketing/business management course for 1 year (including a degree). Luckily, I found one called Business Management and I would get a Bachelor degree in Business Management at the end of one year. The course was conducted by Northumbria University in the UK, but classes were hold in Hong Kong. During that year I learned a lot about Hong Kong people and culture, studying in china (such a difference to Austria) and so on. I started thinking about my future and what I should do after finishing this degree. I successfully graduated as a Bachelor of Arts with Second Class Honours (Upper Division) in Business Management in May 2005.

Classmates and me
with my classmates (Weny, Yan, Cybill and me)

I didn’t like the idea of looking for a “normal” full-time job as i hate paternalism and restrictions and love the challenge. So i decided to try and start my own business right after leaving university. During that year i also met my future husband Alan. He also had his own company and supported me in the idea to start my own business.

That’s how my adventure started….

About us

Hi, my name is Sandra Boch and I am the writer of this blog. I am Austrian and live together with my husband Alan Mak in Hong Kong.

This blog is about my company “modeS Group Ltd.” and my experiences with my business. I write about our online shop www.modes4u.com, our business and our products. We sell super cute stationery, fabric, art & craft supply, bags, accessories and more. We have the following brands in our super cute kawaii shop: Tenshi Neko, San-X, Kamio, Crux, Kokka, Cosmo, Michael Miller, Hello Kitty and Q-lia.

I hope you will enjoy reading my blog about my business and my life in Hong Kong.

Thanks,

Sandra

Our Team:

Sandra Boch  Sandra Boch, Managing Director

Alan Mak  Alan Mak, IT Manager

Bianca Kita  Bianca Kita, Copywriter & PR

Gabi Bleisch  Gabi Bleisch, Customer Support

Maggie Ma  Maggie Ma, Internet Marketing

Lok Lau  Lok Lau, Packing Staff

Karen Lam  Karen Lam, Packing Staff

Ho Lam  Ho Lam, Photographer

Marie Ndzie  Marie Ndzie, French Copywriter

Our office and warehouse:

modes4u warehouse

lots of clay sets bento boxes and stationery

modes4u warehouse

shelves filled with cute products

fabric warehouse

some of our beautiful fabrics

stationery warehouse

one of our shelves filled with cute Japanese stationery

modes4u warehouse

our warehouse

fabric warehouse

lots of fabric bolts from Japan and the USA

photography table

photography table

modes4u office

Sandra is working

modes4u office

Alan is programming

modes4u office

Bianca and Maggie are busy promoting our shop

modes4u office

our big packing table where we pack all orders
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