san-x character

As you might know we are an official San-X retailer and currently stock nearly 1,000 products from the Japanese company. But even though most of our customers know the cute Rilakkuma bear, the Sentimental Circus animals or the little Mamomega seals, you might not know the story behind them. This is why we start a new mini series on our blog today. In the next weeks we will introduce 4 of the most popular San-X characters more detailed, tell you about their characteristics, relationships and friends.

And today we start with probably the most well-known member of the San-X family: Rilakkuma bear and friends.

Rilakkuma

When translated literally from Japanese into English, Rilakkuma means ‘Relax bear’ or ‘bear in a relaxed mood’. So the name already tells you the most important thing about the little bear. He loves to lay around, is never in distress or a hassle and just enjoys his life. This is why you always see him lounging on pillows, meadows, chairs, relaxing in cafes and so on. Rilakkuma totally loves food, so you’ll see him eat a lot. Some of his favourite dishes are pancakes, omelettes, dumplings and puddings. He also enjoys listening to music or watching TV.

Rilakkuma has a mysterious zipper on his back and you see a white cloth with blue polka dots when you open it, still nobody knows what’s inside Rilakkuma. Rilakkuma is most of the time surrounded by his friends Korilakkuma bear and Kiiroitori chick.

Rilakkuma honey bear mini Memo Pad by San-X

Rilakkuma bear die-cut Letter Set by San-X

San-X mini Memo Pad Rilakkuma bear picnic & guitar

Korilakkuma

The little white bear Korilakkuma is a friend of Rilakkuma, but sometimes also a little troublemaker. He is a cheeky little fella who likes to make a joke and sometimes also enjoys annoying his friends. He emulates Rilakkuma a lot and also likes musik and sleeping. He is quite adorable when asleep.

Rilakkuma small plastic folder 3-pocket picnic flowers

San-X Rilakkuma white bear mini Memo Pad with sweets

Rilakkuma A4 plastic file folder cookie & sleeping hat

Kiiroitori

The little yellow bird Kiiroitori is a tidy chick that likes to clean. As Rilakkuma is lazy and messy, Kiiroitori often scolds him, but ends up cleaning up his mess after him. Korilakkuma is also often mischievous towards the little bird, so Kiiroitori sometimes has a hard time with the two bears. Still they are best friends and love each other. Kiiroitori likes to save, he saves little treats or treasures that he gets or finds.

chick Kiiroitori with cookies A4 plastic file folder

yellow chick A4 plastic file folder Rilakkuma San-X

Rilakkuma Memo Pad with bears and chick by San-X Japan