kids carnival

Today we want to show you some images of a truly kawaii installation that anyone can enjoy for free this summer at the iSquare mall in Tsim Sha Tsui, Hong Kong. When we recently spotted this oh-so-cute piece of contemporary artwork, there were lots of children climbing all over it (even though many of the installations were wet because of the rain earlier in the day. That didn’t stop the kids!)!

Aptly named iSquare x ChocoToy Summer Rush Carnival, it’s all about rainbow colors, soft edges and smiling faces. Many elements that remind us of summertime or are just typical of the summer holidays are represented here, for instance, beach items like sand castles or buckets, and toy creatures in the shape of fruits and flowers.

There are also various gorgeously multicolored structures for everyone to admire: a kawaii slide, a funny balloon on top of a real sized van with an opened side, so that people can just get into it to take a picture etc. Just take a look at some of the photos we took at the ground level of the mall, plus a few others of what can be seen on the 3rd floor (these images of the 3rd floor installation come from the ChocoToy Facebook page).

Thanks to the Internet, we learned that ChocoToy is a Venezuelan brand created by young graphic designer, Luis Albornoz, and his partner, Karen Guevara. This is an excellent example of the growing worldwide popularity of what could be called kawaii aesthetics 🙂 What do you think? Let us know!