Hong Kong based retailer Giordano teamed up with Sanrio and released the collection Play 4 Keeps Hello Kitty X Giordano. It’s a sports collection but can also be worn as casual apparel. There are lots of T-Shirts, crop tops and light jackets that are perfect for working out. So it’s no surprise that Stephanie Au and Ng Ka Fung – two Hong Kong athletes – are involved in the advertising campaign.
There are also Pop-up stores in Hong Kong that are dedicated to this collection. How do you like it? We really love the simple but classic Hello Kitty designs.